Released in 1993, the gel-lyte v was released as a running shoe with a lightweight frame and superior cushioning. The mono tongue fit system and harder density waving u-shaped feature on the midsole heel helped increase stability and cushioning. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase ‘Anima Sana In Corpore Sano,’ which, when translated, expresses the ancient ideal of ‘A Sound Mind in a Sound Body.’ Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.