The very youngest athletes will break into a run in the new Noosa Triâ¢ 11 TS. The energetic new upper features Seamless Construction, Elastic Laces and a Hook-and-Loop Fastener perfect for toddlers. Likewise, the cushioned platform is soft and extra flexible to accommodate the fast developing feet of future triathletes. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase ‘Anima Sana In Corpore Sano,’ which, when translated, expresses the ancient ideal of ‘A Sound Mind in a Sound Body.’ Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.